Nestled in the heart of the historic town of Atherstone, Warwickshire, Rachel Ash is a luxury designer wedding dress boutique boasting exciting collections from the very best in British and International bridal design.

Our collection of wedding dresses and bridal accessories are thoughtfully hand-picked each season and draw on the talents and vision of the most popular and dynamic bridal designers today. Whatever your bridal-look and dreams we aim to inspire you with our diverse range of wedding dresses, whilst having a little fun and creating some wonderful memories together. Our dress prices start from £995 and go up to £3500. Bridal separates collections start from £715, I bet you hadn't thought about those, you should definitely give them a try .

Our reputation is built on honest styling expertise and our impassioned customer-service. We really care about each and every one of our brides and want them to enjoy the run up to their big day, safe in the knowledge that we will take care of their wedding dress and alterations.

We operate on an appointment basis so each bride has our undivided attention and benefits from the exclusive use of our beautiful private dressing room. Contact us today on, 01827 713515 or drop us a line at, info@rachelash.co.uk to reserve your appointment.

We look forward to welcoming you to Rachel Ash.

Meet the team

Rachel Ash Branding - Aimee


Boutique Owner

What can I say I absolutely love weddings and all things bridal fashion. I am always smiling, super chilled, patient and fulfilling my career dream of owning a bridal shop.

Being involved in the wedding industry is so fulfilling. I love meeting every single bride, hearing about everything from their engagement to their wedding plans, and of course hopefully helping them find their dream wedding dress. This environment is so positive and exciting, we really do have the most fun every single day. 

When away from the bridal world I love to live a simple life, spending time with my two dogs Charlie and Baxter, and of course not forgetting my lovely husband Adam. I also love all things creative from drawing to embroidery, my heaven on earth is hobby craft! 

I can't wait to welcome you to Rachel Ash.

- Aimee

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Bridal Stylist

Hi, my name is Vicky, I have known Aimee since childhood and love working with her at the boutique. I love helping brides find their dream dress, it's amazing to be a part of that journey. I love getting to see the new dresses arrive and picking out what I want for my upcoming wedding. 

I have two young children Amelia and Jack who occupy a lot of my time outside of working at Rachel Ash. I love going away on holiday with my little family and spending time with friends. 

I can't wait to meet you at the boutique. 

- Vicky

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Bridal Stylist

What better place to be than with a bride at the beginning of her dress journey! Having worked in wedding venues for many years, I normally see the final result but working at Rachel Ash has given me the chance to see the process behind finding the dream dress that is such a huge part of every bride’s special day. 

It is such a magical place to be as brides whittle our gorgeous collection down to the one they’ll be walking down the aisle in and I love that moment where brides stand in front of the mirror and say how ‘real’ it suddenly feels. 

Apart from my love for sparkly fabrics, I also enjoy musical theatre, exploring with my Cockapoo, Rupert (can you tell we are big dog lovers here at Rachel Ash?!), and baking yummy treats! Can’t wait to meet you at boutique soon.

- Emma

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Bridal Stylist

Hi, I'm the newest team member to Rachel Ash and I couldn’t be more excited. Having recently been a Rachel Ash bride myself, what better place to end my own bridal journey than becoming a part of the team.

It really is a wonderful feeling being able to help brides find their dream dress, help them to explore all of the dresses available and watch the excitement grow between brides, their families and the team here.

I have teenage children who keep me on my toes, as well as my fur baby Labrador called Mabel. I love spending my spare time with my husband Chris, eating out, seeing my friends and scrolling endlessly through Instagram looking at everything bridal.

I can't wait to welcome you to Rachel Ash.

- Sue 



Boutique Assistant

Hi, my name is Carol and I live locally with my husband of 34 years. We have a 28-year-old son who lives in Ashby with his fiancée.

I consider myself to be an easy-going person and enjoy meeting people. My hobbies include yoga, swimming and fit-steps. I enjoy spending time with my family and meeting up with friends.

It is very exciting being part of the team at Rachel Ash, especially when a bride finds her dream dress. Our aim is to make their experience enjoyable and memorable.

- Carol

Rachel Ash Bridalwear
"Rachel Ash was the first place I visited on my quest for the perfect dress and I couldn’t have asked for more. Aimee offered friendly and knowledgable service, giving her thoughts and advice along the way which was invaluable! The best way to sum it up? Every other store was compared to the 'Rachel Ash Experience'! Thank-you!"

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